Client Website Collection

Designed and developed 4 websites from concept to deployment. Focused on translating abstract services (coordination, philosophy, programs, curation) into concrete web narratives users can trust.

• Seoul Mein: Turned an abstract "medical tourism concierge" service into a step-by-step booking funnel for overseas visitors.
• Mi & Luq: Translated a spatial design studio's abstract philosophy into a tangible digital brand experience.
• Buan Workation: Designed an information architecture that communicates both program logistics and the atmosphere of a forest workation.
• HYPE ON: Structured diverse local travel content into a curated catalog, making discovery easy for global travelers.

Three core challenges emerged across all projects:

1. Making Intangible Services Tangible

Had to visualize coordination processes (Seoul Mein), abstract philosophies (Mi & Luq), and regional experiences (Buan, HYPE ON) into trustworthy information.

2. Industry Specificity vs Common Patterns

Required balancing diverse industry needs (Medical, Design, Gov, Travel) with maintainable, reusable web patterns (Hero, Process, FAQ, Inquiry).

3. Global vs Local Audiences

Designed messaging hierarchies differently for Global travelers (Seoul Mein, HYPE ON) versus Local/Regional identity (Buan, Mi & Luq).

Applied a consistent workflow, adjusting depth by service:

• 1. Requirements & Brand

  Defined business model and tone before structure (e.g., Seoul Mein: "Coordination service, not a hospital").

• 2. Information Architecture (IA)

  Established common patterns (Value Prop, Process, FAQ) with differentiation (Seoul Mein: Trust/Process, HYPE ON: Catalog).

• 3. Visual & Component Design

  Designed reusable components (Cards, Lists, Tabs) for productivity. Used "Image-first" layouts for experiential sites.

• 4. Development & Launch

  Built responsive, accessible sites with Next.js/Tailwind. Component-based architecture ensures future scalability.

Successfully delivered 4 websites across distinct industries.

• Seoul Mein: Trust-centered landing page for complex coordination, converting to WhatsApp.
• Mi & Luq: Branding site combining abstract philosophy with studio history.
• Buan Workation: Structured program info around "Sea & Forest" with application guide.
• HYPE ON: Web catalog for easy exploration of curated local content.

Growth: Leveraging AI for coding allowed me to gain extensive knowledge in web development. I learned to bridge the gap between design and engineering, understanding how to build scalable and responsive web applications.