SUBUP Workspace

Role

Lead Product Designer, UX Research

Team

PD 2, FE 1, BE 1

Timeline

2024–2025

Platform

Internal Web App

00 / TL;DR

PROJECT
SUMMARY

Problem

Ops team used 3 fragmented tools (Sheets, Admin, Beta Workspace) → duplicate data, communication gaps, state inconsistencies.

My Role

Lead product designer for the new internal workspace, from research → workflows → interaction design.

Impact

Unified 3 fragmented tools into 1 hub, achieving 100% data integrity and eliminating manual syncing. Established metric logging infrastructure for post-launch optimization.

01 / OVERVIEW

THE
CONTEXT

SUBUP Workspace is an internal operations platform that consolidates the entire video translation workflow—from order intake to assignment, translation, and review—into a unified hub.

  • Users: 6 operations team members and ~100 freelance translators.
  • Key Change: Consolidated 3 fragmented tools (Google Sheets, Admin, Beta Workspace) into one, unifying operations, assignment, and status management.
Tools Used
3
Before
2
After
Duplicate Entry
High
Before
Low
After
State Inconsistencies
Frequent
Before
Rare
After

Before: Fragmented Workflow

Google Sheets
SUBUP Admin
Beta Workspace
Duplicate Entry
Communication Gaps
State Inconsistencies

After: Unified Single Hub

SUBUP Workspace
Intake → Assignment → Translation → Review
SUBUP Workspace Admin Dashboard

Admin Hub: Consolidated view for Operations Team

SUBUP Workspace Translator Dashboard

Translator Workspace: Focused task execution for Freelancers

02 / CHALLENGE

PROBLEM &
CONSTRAINTS

The operations team juggled Google Sheets, SUBUP Admin, and Beta Workspace, leading to recurring issues:

  • Duplicate Entry: Entering the same info across multiple systems.
  • Communication Gaps: Missed handovers.
  • State Inconsistencies: Systems falling out of sync.

For translators, the limitations were clear:

  • Performance: Sharp degradation as volume increased.
  • Rigidity: Could not accommodate new job types (review/QA).
  • Cost: Real-time discrepancies caused expensive manual reconciliation.
Before: Admin Dashboard

Before: Admin Dashboard

Before: Translator Dashboard

Before: Translator Dashboard

03 / PROCESS

KEY
DECISIONS

Chose a full redesign over incremental patches to address root causes.

1. Research & Analysis

  • Immersed in actual operations work to experience constraints firsthand.
  • Mapped end-to-end processes across all channels to identify bottlenecks.
  • Atomized feature requests into modular building blocks for redesign.

2. Collaboration & Decisions

  • Goal: "Implement a single hub spanning the entire order lifecycle."
  • Principle: "Free comments, required rationale." Communicated via Problem → Constraint → Alternative.
  • Resolution: Resolved disagreements by adopting the most logically sound alternative.

3. Validation & Refinement

  • QA revealed click costs, leading to improvements like list row hover/focus highlighting.
  • Addressed flow chart gaps (overflows, edge cases) via backlog collaboration with developers.
Order Intake
Assignment
Translation
Review
Delivery
Bottleneck

Atomized Requirements

Order List
Assign Translator
Status
Notifications
File Upload
Review Request

Grouped by Purpose

Order Management
Order List
Status
Assignment
Assign Translator
Notifications
Workflow
File Upload
Review Request

04 / OUTCOME

IMPACT &
RESULTS

Consolidated 3 tools into 2, completely eliminating Google Sheets from the workflow.

  • Solved Root Problems: Achieved zero duplicate entries and realized real-time state synchronization.
  • Scalability: Built a modular system where new job types remain internal features, removing dependency on external tools.
  • Usability: Optimized UI interactions to minimize errors and accelerate processing speed.

To ensure continuous improvement, I architected an "order processing time" log collection system. The primary objective—"end-to-end processing within the Workspace"—has been achieved, and the new data pipeline will drive future data-informed UX refinements.

QA and Backlog Management in Notion

Systematic QA & Backlog Management: Tracking improvements for continuous iteration

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